What the … Buying the World a Coke Ad?
*What the…Friday? is a weekly Friday feature in which I resuscitate a video relic from the swampy pits of Pop Culture Wasteland.*
Today: What the Buying the World a Coke Ad?
Today’s WTF video is near and dear to my heart. Because it’s the very first commercial I remember seeing as a kid. Which means it was the very first time I was persuaded to buy something. Or to buy something for someone else.
I don’t really want to buy the world anything. Okay, maybe food, peace, a few more glaciers, a few more snow leopards, a dry martini.
But a Coke?
In fact, that’s the last thing the world needs right now. Okay not “the last thing” — the last thing would be a new daytime talk show hosted by a former reality star. But a Coke is perhaps somewhere on the short list.
Still, I have to hand it to Coca-Cola on this ad. They’ve done it. They’ve made a product seem inspiring. Now days, all we want our soft drinks to do is make us sexy, cool and a little less chubby. But this? This is a liquid hug. With real cane sugar. And a slight whiff of patchouli.
That’s because back in the ’70s, things were different — people were different! People wanted their products to mean something! People wanted their television to care! People wanted a folk singer to breastfeed her baby on Sesame Street — while Big Bird gawked in the background!
And not a single angry parent started a Facebook page to boycott Tickle Me Grover dolls.
And not a single cheeky Muppet tweeted “I wish Buffy Sainte-Marie would breastfeed me.”
See? That’s the ’70s for you.
Pure and natural and uncomplicated. And really, really stoned.